Many people start cosmetic businesses without knowing how to market their business online. Many have heard about the worldwide web but have never used the online community to market their business. In the past representatives did not have the web to promote online stores. Selling without a website is all together possible but what if representatives could reach the mass worldwide? If you guessed that a representative would have more clients, then you are right. There are many ways that makeup marketing online works. There are many successful platforms online that can be used to market any cosmetic business.
If you are good at creating videos this is a great place to market your cosmetic business. I truly believe that just posting links that lead to products on social media is not enough. Many companies are selling cosmetics and what people really want to see is that the products really work. How does video play a part in this? Many are doing video reviews on products that they sell. Reviews are detailed and let people know how a person feels about a product they sell. They share descriptive details for example how a product smells, feels, cost, the size, and etc… These are all things that are important to people wondering if they should purchase a product. A review is an excellent way to answer questions that people may have about products. To learn more on how to do a video product review do a search on YouTube for cosmetic product reviews and take a look at what others are doing.
If you use social like me then you should really take advantage of the opportunities that are available to promote a business. I don’t suggest using a personal page to promote a business. I do however feel that it’s perfectly fine to post maybe once a day on a personal page. Sometimes if people feel as if a person is always trying to sell them something, they won’t pay as much attention to post. Platforms like Pinterest, Twitter, & Facebook are great places to start a social account for business owners. If there is a personal website, the social accounts can be linked to the website. Facebook offers free pages for business owners as well as paid advertising. The free page is an excellent place to gain followers and to advertise as much as a business owner wants.
There are many places within the online community to place free classified ads. The good news is that many of the ad spaces are free. Sites that offer free classified spaces usually require that users register a new account or simply click where it says post a new ad. Whether or not the sites get many views or not will take some research. I suggest placing the ads and posting a link on social media sites. Following the sites rules in terms of ad requirements will help alleviate the removal of ads.
Email marketing is a very good way of generating leads within a cosmetic business. I usually send out one email per week to my clients. It is very important to generate an email list. I always provide at the bottom of emails a small notation that says if you do not wish to receive any further emails, please let me know. It is unlawful to send out emails without permission from potential clients. Clients can be informed about any new products, promotions or sales, or even video reviews. I’ve even used this as an opportunity to write small blog post. I add my link at the bottom of the email and of course always offer an opportunity for people to join my team. There are sites that will help assist business owners in sending out emails if sending them out manually is overwhelming.
Blogs or Websites
Many are using blogs to get the word out about their business. Generally people selling cosmetics have online stores. Many enjoy the convenience of shopping online opposed to direct sales from a representative because it saves gas and time. People use blogs and their personal websites to generate leads. A blog can be used by creating new blog post at least three times a week. If you’re wondering how to write blog post, simply Google “How to Write a Blog Post”. Consultants or reps that are interested in monetizing their blog should do a search on Google for “How to Monetize a Blog”. Websites should be updated on a regular basis. The online community is a growing platform. Blog and website URL’s can be added to social networks, within email promotions, and on business cards & flyers. They key with using a blog or site is to keep people interested by adding new content and to get people to subscribe.
Search Engine Optimization
One of the main key factors in makeup marketing online is to make sure that information is search engine friendly. This simply means to make sure that your content is created in a way that the search engines allow your content to be visible. Some create websites, blogs, & even videos thinking that Google and other engines will automatically allow them to be visible on the web but this is not true. There are millions of people searching for information on the web daily with tons of search results. If your information is not properly optimized for search results then you are simply a needle in a haystack. You would then need to direct potential clients to your content. To learn more on SEO do a search about learning how to use SEO.
There are many ways within the online community to market a cosmetic business. What works for one person may not work for the other person. One make up marketer may have followers that enjoy videos and another may have followers that enjoy blog post. The areas that work best are the ones that should be used the most. In time using the suggestions to market online can help a business grow.